What this tool does
The Audience Splitter takes an existing Mailchimp audience and creates three audience tags out of it:
- Key Not Claimed
- Key Claimed, No Content
- Content Created
Optionally, it can also create mailer drafts for re-engagement.
When the tags and drafts are ready, an announcement will appear on our staff Discord server‘s #alerts channel.
What you will need
A CSV file with emails of creators who claimed the game.
To make this, go to the home page in Contacts and click the “Plus” icon at the top of the screen.
Add the following filters, specifying the campaign in each one:
- Has email
- Redeemed key from keylink
Click the “Export” button in the top-right.
A CSV file with emails of creators who created content for the game.
To make this, go to the home page in Contacts and click the “Plus” icon at the top of the screen.
Add the following filters, specifying the campaign in each one:
- Has email
- Redeemed key from keylink
- Done Media Coverage for Games
Click the “Export” button in the top-right.
Creating mailer drafts
The Audience Splitter can also create automated campaign drafts for the newly split audiences. These are fully designed and contain links to keys, surveys and content creators. All you will need to do is schedule them.
To use this feature, you will need the following:
- The project name
- A keylink merge tag — these can be located here
- 2 URLs for YouTube or Twitch content creators